IAB Anniversary Timeline - V1

April 1996

First Internet Ad Revenue Report
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November 1996

First Universal Ad Standard Portfolio Released
Read more

November 1997

IAB UK Launched First International IAB
Read more

Nov 1998

IAB Defines the "Impression"
Read more

April 2000

First IAB Privacy Guidelines Issued
Read more

February 2002

First XMOS Study (Cross-Media Optimization)
Read more

October 2002

IAB Universal Ad Package Updated
Read more

February 2004

Impression Measurement Standards Released
Read more

June 2005

Video Ad Creative Guidelines Published
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November 2005

IAB MIXX Awards Celebrate Digital Creativity
Read more

July 2006

Digital Video Measurement Guidelines Released
Read more

February 2007

IAB Launches Training Program
Read more

August 2007

Public Policy Office Opened
Read more

February 2008

Video Ad Serving Template Released
Read more

July 2008

IAB Long Tail Alliance Formed
Read more

March 2009

Privacy Matters, First Consumer Privacy Campaign Released
Read more

August 2009

IAB Published Mobile Buyers Guide
Read more

March 2010

Creation of MMCOE (Mobile Marketing Center of Excellence)
Read more

July 2010

Ad Ops Council Releases QAG (Quality Assurance Guidelines)
Read more





IAB Anniversary Timeline - V2

April 1996

First Internet Ad Revenue Report
Read more

November 1996

First Universal Ad Standard Portfolio Released
Read more

November 1997

IAB UK Launched First International IAB
Read more

Nov 1998

IAB Defines the "Impression"
Read more

April 2000

First IAB Privacy Guidelines Issued
Read more

February 2002

First XMOS Study (Cross-Media Optimization)
Read more

October 2002

IAB Universal Ad Package Updated
Read more

February 2004

Impression Measurement Standards Released
Read more

June 2005

Video Ad Creative Guidelines Published
Read more

November 2005

IAB MIXX Awards Celebrate Digital Creativity
Read more

July 2006

Digital Video Measurement Guidelines Released
Read more

February 2007

IAB Launches Training Program
Read more

August 2007

Public Policy Office Opened
Read more

February 2008

Video Ad Serving Template Released
Read more

July 2008

IAB Long Tail Alliance Formed
Read more

March 2009

Privacy Matters, First Consumer Privacy Campaign Released
Read more

August 2009

IAB Published Mobile Buyers Guide
Read more

March 2010

Creation of MMCOE (Mobile Marketing Center of Excellence)
Read more

July 2010

Ad Ops Council Releases QAG (Quality Assurance Guidelines)
Read more